The goal was to create a short video to showcase the product’s most unique feature and selling point, which is the direct charging from the product to the new iPad’s smart connector, and the adjustable backlit keys.

My role as the Senior Designer was to create the storyboard and art direct the video shoot to ensure the product features are clearly highlighted and the benefit is easily understood by the audience. I also collaborated closely with the video producer throughout the whole process to successfully create the video and stay on brand, on time, and on budget.

Logitech Create Product How-To Video

This video was created a few months after the product was launched because the business got feedback from some users that they weren’t sure how to insert and remove their iPad from the case. It was critical to creating a video that’s simple and clearly shows how users can do those 2 activities easily.

My role as the Senior Designer was to create the storyboard and art direct the video shoot to make sure we explain clearly how easy it is to remove an iPad from the case. I also collaborated closely with the video producer throughout the whole process.