BLOK Product Launch
This was a launch of three drop protection products to fill the gap in their product portfolio, and to sell this family of products as a complete drop protection solution for iPad. As the lead designer, I created the visual design to tell the protection story, and I collaborated with the photo producer and the production team to create all the final production files and final assets.
The brief asked to show each product dropped on ground as one scenario to communicate "drop protection" without losing context of what each product is, a shell, a case and a keyboard case .
The packages were designed with the newly launched brand. The creative brief asked the hero image on the front of each product package to convey drop impact to help differentiate within Logitech's product portfolio.
The header design communicated the “drop protection” and the infographic explained the scientific part of the drop protection story. I created the various POP header design templates for the global marketing launch that helped achieve visual cohesion and efficiency.
The product landing page followed the newly rebranded web site look and feel, using the lifestyle and product images to help tell the “protection” and “productivity” story.
I used the same drop protection image on the banner ads to create consistency and repetition to help hone in on the message. These ads took consumers to the landing page to learn more about the product.
Amazon is one of the most critical retail channel for Logitech, and I was asked to create the visuals to help communicate the product story with key selling points to help with conversion.
I collaborated with the photo producer to shoot the product and lifestyle photography for the launch. Part of my responsibility was to create mood board for location, casting, prop and wardrobe guidance and art direct the photo shoot.