https://www.francilu.com/work daily 0.75 2024-12-23 https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1532441558998-0VJ61GQTP54N5YHLONFD/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1546836871010-KTFCU41A6FRY3SS2FLMZ/Behere_Divider.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1578705595331-8E12MSAHLO5PASSIUDD0/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1578707808307-VINVZQP0Y8729NHSAQQG/BeHere_Styleguide.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1546836967648-Y5DSP9LH80VK9H1QFAT8/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1547178376703-S4QZO6RIZLNC5PTUMW0B/Behere_Divider.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1580820004802-J2M23ON0DMX77WWA9ZZI/Behere_UserFlow%2BIA.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1578705575668-7QBLRK4D043LA7GDTM9T/BeHere_Persona1.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1546831868184-JIFZYJ3EATCICHCJ6RXI/Portfolio_Behere_02.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1546837230616-QBW1VCUVFOP4TK2WT9KW/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1578705880151-RDNERKFAVBKHGISCS5K7/BeHere_Quote.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1580820138291-8VMQJACY02573N338N5Q/Divider.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1578708120463-4VT2SX6T6PES3F6INKVC/BeHere_Moodboard.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1546837144990-ILFFYONPH3YWA2CTEGZT/Behere_Divider.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1578707920110-XM97DYZCJEL0ZJNPWCL4/BeHere_Wireframes.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1578704286233-3EMQZCNC52IBU0PBJAAM/Behere_Competitors.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1547178430442-HU5HTC5L9JW5TT9VXYXF/image-asset.gif Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1546836891552-O52E3SN8TME5XSFD1XUU/Behere_Divider.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1546836928306-86XJQUIAN99U0D6RJGK1/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1578705750829-ZB1YIRAE84X40YOZJXH2/BeHere_UserResearch.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1559006483137-4DSJ0RUEB8W7GS4E13KC/Ripples_Portfolio_Home.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1551020302604-1T4OAO04RYIFDBV3JTPP/Donate.jpg Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1559006445469-ETB6BZCMMAEOHZXIG5P2/Ripples_Portfolio_AboutUs.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1559006220953-CQ7VRXBLK6K9MO19BMUH/Ripples_Portfolio_GetInvolved.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1559192156577-VR3SL80KZYDFUKXZRE6J/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1559192131910-7C35L646Y8P83985VBXY/SocialMedia4b.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1559192266483-LE7RXFT93QXR9S57T09Q/SocialMedia1.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1559192107911-RZ3YM7H3HMIRDNL7FX3Y/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1555252612676-ZDYCUFBKMQIXT60NW6NX/BLOK-Enviro-Photography-crop.png Work I collaborated with the photo producer to shoot the product and lifestyle photography for the launch. Part of my responsibility was to create mood board for location, casting, prop and wardrobe guidance and art direct the photo shoot. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1532433123539-XNDL18WX25780H231Y6K/BLOK+PKGS.jpg Work The packages were designed with the newly launched brand. The creative brief asked the hero image on the front of each product package to convey drop impact to help differentiate within Logitech's product portfolio. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1550685624547-OCR7DKWLPAQGCPN3ERYF/BLOK_product-page-combo.jpg Work The product landing page followed the newly rebranded web site look and feel, using the lifestyle and product images to help tell the “protection” and “productivity” story. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1532433159469-3DQC5HH74DFJK2LYSVU7/Block+POP.jpg Work The header design communicated the “drop protection” and the infographic explained the scientific part of the drop protection story. I created the various POP header design templates for the global marketing launch that helped achieve visual cohesion and efficiency. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1532433393196-IZXAMLOVYTJUOKWID17F/Block+epage_laptop.jpg Work Amazon is one of the most critical retail channel for Logitech, and I was asked to create the visuals to help communicate the product story with key selling points to help with conversion. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1532437740236-TILOIH57H1EP9V2SU6WS/BLOK-ProdFamily.jpg Work The brief asked to show each product dropped on ground as one scenario to communicate "drop protection" without losing context of what each product is, a shell, a case and a keyboard case . https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1550685711868-S7IAHDO1BVC3RMQ0HZBA/Block-bannerads_laptop.jpg Work I used the same drop protection image on the banner ads to create consistency and repetition to help hone in on the message. These ads took consumers to the landing page to learn more about the product. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1533334242077-48P9UDRT5C92PSTDNLK2/Toolkit-combo.jpg Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1536501332212-7064HLG5MIFVPR7677SQ/Ads2.jpg Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1536502266504-C8ILX2W5RL2AIYEI2DT1/Toolkit-product-photo.jpg Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1532437204795-N0YX4SFM4BFUOLARTTBD/Toolkit-color.jpg Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1533331615335-X50ERWD922TDX4US1PO0/AB_Brand_Intro.jpg Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1533333514698-AZG620BIK650FCN0721K/Toolkit-cvrs2.jpg Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1536502932340-AA73I5OPKWIJ6BPTN67H/color+photo.jpg Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1533333685336-ZJPPX7NRA35JFWJY4A3B/Promo-2.jpg Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1536501997213-N2JZM0378B47KMNHH1IM/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1547179152062-A0KH239CR29NK6RICV7S/Behere_Flow%2BIA.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1547181053088-JZVRXJI2X9SUARIHQQ5R/Behere_Styleguide2.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1546837230616-QBW1VCUVFOP4TK2WT9KW/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1546831868184-JIFZYJ3EATCICHCJ6RXI/Portfolio_Behere_02.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1546836928306-86XJQUIAN99U0D6RJGK1/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1546837144990-ILFFYONPH3YWA2CTEGZT/Behere_Divider.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1546836871010-KTFCU41A6FRY3SS2FLMZ/Behere_Divider.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1547178376703-S4QZO6RIZLNC5PTUMW0B/Behere_Divider.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1546836891552-O52E3SN8TME5XSFD1XUU/Behere_Divider.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1546836967648-Y5DSP9LH80VK9H1QFAT8/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1547178430442-HU5HTC5L9JW5TT9VXYXF/image-asset.gif Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1547178572059-GCUKLC74VQX88LZNSPFL/Portfolio_Behere_04.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1547179059020-RXVDKK3D9NKNWMF7DSSV/Behere_Persona.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1546837165604-MQ1BGO76SVUV4U5S68FO/Behere_Styleguide.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1547178878132-VB10LKD3YL39FPN8CJFT/Behere_Competitors.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1547267057542-HMNS1XQFVWLMRGGMJLN3/Behere_UserResearch.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1532435387825-62X1U5MSVKUBRZBB6IUV/Uplift-brief2b.jpg Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1534133235962-IV57RPPMAQLYGB1Y58YU/Internal-Testing.jpg Work We worked with the Consumer Insight team to create mock-ups for the qualitative testing with some Logitech employees to finalize on one design options to test against the current design at OfficeMax. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1534133265728-JHI0UG1Y58DSPXBDFTDH/External-Testing.jpg Work We took the selected design to test against the current design at the OfficeMax store. The Consumer Insights team lead the testing with the participates while a few of us observed and listened. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1532634103046-28RA3EQXEGDCGG3OR6OQ/Uplift+pkgs.jpg Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1532435482258-O53ECSUUM30OR4K8PE8J/Explorations.jpg Work I lead three other designers to explore many evolutionary design options and presented to our business partners. Top three options were selected to test against current design for the internal testing. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1532435661920-SGS2S6UBVM0BY3XPUXJC/icons-khole.png Work These are the feature icons we revised as well to aligning with the new brand style guide for print and digital marketing needs. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1534205256239-9NZFYZAQE52AQGSEZ9W1/C%26P_Pkg_Before%2BAfter.jpg Work The finding from the testing proved the new design performed better than the control in differentiating within the product portfolio to help with up-sell and improvement in communicating the usage cases, but the explanation of the features needed improvement. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1534200192765-9G3KQMCLU6DTXRDF0PUZ/Uplift_Design-Direction.jpg Work This is selected design that performed the best at the testing in meeting the business objective, clearer differentiation and communicate usage case. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1532441558998-0VJ61GQTP54N5YHLONFD/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1550680598361-FF8TSBDD360PWMCVHUWD/Blog_HP_mockup-Home.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1555251560324-JLSFLXE2CXVBFNIRMUMO/selected+photos.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1550680538066-C7OB1RSP8J6YGWGLNBO1/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1550681442931-968I7KFO82CYNQF2CME5/Blog_HP_mockup_Category.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1550684853538-S4L7ONV2MZ0DVDXKL5B9/Blog_Post.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1550639798394-PQMCTZM11IA9ZIVNSC2A/Blog_HP.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1550639690186-41AP3RKJEWWB428RBKZO/Blog_Category.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1550684872876-8LK1X6XDFXSTNZSGTBOD/Blog_HP_mockup-Post.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1550639655511-FR2S6R31TAAA2CHV9UIX/Blog_3up.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1579559089349-VMF9LMNSGHE2E9B0VPP0/SOE-BookClub-3B.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1607310451876-69INAX5NAEJELDNCGH5Y/SOE-BookClub-2.jpg Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1607310591259-NL52R0QD8ZLT1HC8BGL1/SOE_BookClub_Elevator2.jpg Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1579565115695-W4T2FN7LDFXSIQAG4YVN/CCP-icons.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1579565256751-TO4A96WQCZAUUKAZL255/AB-icons.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1579565332544-0M6F6GVVSFB0YQSB6NNJ/Mobility-icons.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1530642619599-X8I8541QGAQDQF6KIEUJ/Logitech+Create+Video+Thumbnail.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1533334845241-12HXXLC5JWJVKHYZW34R/Create-Thumbnail.jpg Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1558720919007-AQ8EXLJWBLI2KMA4DYJE/Ripples-thumbnail.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1559193526191-WV5ASK4C47ZJDVOELXY9/SocialMedia-thmbnail.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1533331054226-KLIWC7TAH7OWFV9Y9BC7/BLOK+Thumbnail.jpg Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1533332686875-0TIHLPI0T5Q7X3OHPW6T/Brandtoolbox_Photo.jpg Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1546832642963-4ZGMNX0FT1QF6YIB6QMZ/Behere_Thumbnail.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1532435959538-15GY4X3C4SE47O79E4ID/Uplift+pkgs.jpg Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1533334845241-12HXXLC5JWJVKHYZW34R/Create-Thumbnail.jpg Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1550640633132-5D1XYHG8U8G2THGBD1W7/Blog_HP-thumbnail.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1578199057780-IHGIPGJH57W7BXQKUFY6/SOE-BookClub.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1579565464048-F25COMLU36PQ71SK16XE/CCP-icons.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1607309399803-ZFPVUU08JKN4DG9CKXVK/Behere_Thumbnail.png Work https://www.francilu.com/tradeshows daily 0.75 2019-05-20 https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1559055704975-G4QA4DS9BEY1ZBXK3YC8/Intel-tradeshow-thumbnail.jpg Tradeshows https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1558328843597-3I2R610278NTN83WGM7C/Tradeshow2.png Tradeshows https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1558328830419-O7FKN7MFPERHMBIX72NH/Tradeshow1.png Tradeshows https://www.francilu.com/work-1 daily 1.0 2025-04-17 https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1532433393196-IZXAMLOVYTJUOKWID17F/Block+epage_laptop.jpg Work Amazon Product ePage — Created engaging visual to help communicate the drop protection story with explanation of the secret ingredient, and the different modes and usages to compete and persuade to convert sale https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1532433123539-XNDL18WX25780H231Y6K/BLOK+PKGS.jpg Work Product Packaging — collaborated with package engineer to design packaging structure for each product’s form factor that helps consumers engage with the product intuitively that helps to persuade and convert to sale. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1572350581607-W5VH0S27A1VKFW39OHCC/BLOK-ProdFamily.png Work Product Photography — highlighting main point of impact across all product form factors in an engaging way to tell the protection story https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1532433159469-3DQC5HH74DFJK2LYSVU7/Block+POP.jpg Work In-Store End-cap Design - created the visual communication and marketing tool kit (image assets, templates, design guidelines) to support all regional retail execution https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1550685624547-OCR7DKWLPAQGCPN3ERYF/BLOK_product-page-combo.jpg Work Product Landing Page — focused on the visual drop protection story that’s unique for each product in an engaging way while providing the best user experience for the consumption of content and conversion of sale https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1550685711868-S7IAHDO1BVC3RMQ0HZBA/Block-bannerads_laptop.jpg Work Online Banner Ads — extend the drop protection story with engaging visual and ensure the message is effectively communicated across all online ads in different orientation & sizes https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1555252612676-ZDYCUFBKMQIXT60NW6NX/BLOK-Enviro-Photography-crop.png Work Product & Lifestyle Photography — art directed the photoshoots to make sure the various in-situ usages connect with the target audience of people looking for usage on-the-go and of young families, and that the visual expression supports Logitech’s rebrand https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1550639798394-PQMCTZM11IA9ZIVNSC2A/Blog_HP.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1578102203221-A2AE8V6R4R0IUBYFONR3/After-crop.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1550680598361-FF8TSBDD360PWMCVHUWD/Blog_HP_mockup-Home.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1550639655511-FR2S6R31TAAA2CHV9UIX/Blog_3up.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1550639690186-41AP3RKJEWWB428RBKZO/Blog_Category.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1555251560324-JLSFLXE2CXVBFNIRMUMO/selected+photos.png Work I helped art directed the photoshoot to create a photo library of small business owners in their business settings and examples of them using the product. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1550681442931-968I7KFO82CYNQF2CME5/Blog_HP_mockup_Category.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1578102186063-PXJ9JFTZBY5W5MR21XLI/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1550684853538-S4L7ONV2MZ0DVDXKL5B9/Blog_Post.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1550684872876-8LK1X6XDFXSTNZSGTBOD/Blog_HP_mockup-Post.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1579575196603-Y4MK2N1YJTRKQ7TQJQAY/OMPB-LEAN.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1579573654639-0OSVE9MKALXB04F45VZJ/OMPB-2B.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1579575030454-BG5UC9AW7WY1L3H1H7DC/OMPB-3.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1579575146933-J710G230Z8AVLTRBGP3J/OMPB-4.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1579575508199-DMQAWTQP6D6TJWC27KME/OM-PB_pdf.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1577760734719-TAJ4X9AKDR61B82EVHS0/OMPB-1.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1581203419847-7LVMDXSHNEQS0GTTPH07/VideoCollab_storyboard2.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1581192080789-YHTXKAZNED8HEN1ORUYL/VideoCollab-DataSht2.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1581192484524-XLMTS5VGMN7LVMGH50HN/VideoCollab-Broch.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1581192501027-5OLYTHXTCJ6BF9A7Q1BU/VideoCollab-Broch2.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1581202616922-3WPSRQRCNSQRX52K9892/VideoCollab_Config.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1581202687299-Q7YNTVGEIEQKVR7Z75VZ/VideoCollab_Photo.png Work Photo Art Direction https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1581192061549-842JFQX4SD4IUU4GMZNR/VideoCollab-DataSht.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1581202736808-L6XUW4R3DX9XM7IKHQE6/VideoCollab_Config2.png Work Note: I created the 2D version of the diagrams, while another designer created the 3D illustration. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1609078731381-XX878EOGTZ2BELKQ73LB/Before+%26+After.jpg Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/9a3314c9-c3e2-4332-a6f3-99a1d55454ee/OpEng+LandingPg.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/98605ffd-a612-40a7-b30a-73532274a957/OpModel_Design.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1609087487074-NTX687TXHA2FH13XQX8Q/image-asset.jpeg Work This component library consists of the most popular design components to helps create efficiency and consistency in visual design. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/ae764301-06f6-4894-bad1-2a98e5cf6543/LEAN+L%26D-BookConnection%2BProcOps.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/a5abf70e-d172-4602-8c3d-ac1cd769b6ce/SOE-Home.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1609085693149-TO8U4S7RIYMPN541DOYH/image-asset.png Work These are the templates with the column grids established for each level of page template, the brand style guide, and the icon library. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/058106d5-ba68-4cb8-8978-6bdc2395a906/705_Wall_SEG_Archway_102.png Work - Make it stand out Archway graphic https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/f2568e47-e415-4ac2-86a7-f4690d1ef499/socials.png Work - Make it stand out Social posts https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/7d955344-6d50-40e6-82ce-e976fa8a02ac/conf21_Vignette.png Work - Make it stand out I created this vignette in the beginning of the refresh as the inspiration for the various collages that were created for the various event applications. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/3d19a862-6f8a-4b6f-9b66-79f09fa4cef6/Behance+Image1.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/d47c1abe-a991-4e70-af59-12973b61de97/theCube-Virtual_Hero+Banner.jpg Work - Make it stand out theCube virtual hero banner https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/eb9420ee-a3b5-40c7-8d36-999a10f6f216/Keynote.png Work - Make it stand out Virtual keynote staging https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/0745df13-fd36-4cad-8b1c-8c7a7211dda2/Behance+Image.jpg Work - Make it stand out More images of the event can be seen on the event’s Behance page. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/8effe8ab-408a-4c47-aa40-519885bdcd10/Sponsors+Booth+Graphic+System.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/8dc786b3-9f5d-459f-a62b-139825c0d142/column+wraps+graphic.png Work - Make it stand out Column wraps graphic and mockup https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/90ff2fc1-a06d-4e17-86ae-83e5450f94a7/conf21_Vignettes-small+to+large.png Work - Make it stand out We created 3 different tiers of vignettes, small to large, to tell the visual story in various application sizes, and shared them in the Adobe Cloud library to achieve execution efficiency. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/c9dd3c24-4b7b-4d8e-864f-80d1d4e8ee87/conf21-RegPg-Hero.png Work - Make it stand out Summit landing page hero banner https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/8816cbaa-7cf0-4a24-80b1-90016eff6ad1/Artboard+1+copy+9.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/61318373-ecc4-4b2e-8c1d-02219b588bf9/Artboard+23+copy+7.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/098fe9a5-7b6a-4865-98f7-01712b002a53/Artboard+23+copy.png Work - Make it stand out The design thinking is to include the floral/tropical elements that connect to the Asian Pacific Islander theme, using colors from the Meta corporate color palette to be on-brand, and infuse a bit of the technology in there with the nodes graphic to connect to what the target audience do day in and day out. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/0706a4c0-0362-4a98-9f3d-2d404d1a56b6/Artboard+23+copy+8.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1fdb6943-3cce-4c64-87c4-314c8195aa69/Artboard+23+copy+5.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/c1bdcae4-c495-406c-be3a-a4d45489f8ae/Artboard+23.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/ac05c939-25fd-47d1-b431-6880adc0cc98/Artboard+23+copy+3.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/5dc61167-dbb7-4e70-b384-a107ae2dc435/Artboard+23+copy+6.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/ef8ac063-d3b2-481d-857d-585a5ac636e8/Swag.png Work - Make it stand out T-shirt and Sticker https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/d00a3f0a-0406-4b1d-bdc0-a6a4886a5145/Socials.png Work - Make it stand out Social Postings https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/a839e484-32af-44fb-9cd0-797415e38ceb/Rollup+Banners.png Work - Make it stand out Roll-up Banners https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/eaa52cc1-200a-4b85-9691-dbcf0a30916b/LI+Carousel-gry.png Work - Make it stand out LinkedIn Carousel Post https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/b866e301-b6c8-4b3d-82f3-07b9958c0691/HP+Feature+Card+%2B+Tile-gry.png Work - Make it stand out Home Page Feature Card and Tile https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/06ac2ab4-5039-44b8-9d09-8ad0283abddf/Presentation+Templates.png Work - Make it stand out Presentation Template in Google Slide https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/ed83d3b7-e0f8-494f-a84b-e04cb651ad14/Blog+Graphics.png Work - Make it stand out Blog Page Sidebar and Bottom Graphics https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/7de0f60c-170f-4609-b4c9-6c633d325079/Registration+Page.png Work - Make it stand out Promotional Email https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/58bdfb93-7f9a-44e4-91fd-fa2a0b2bc601/Before+%2B+After.png Work - Make it stand out The logo design, the distinctive blue slash, and the dark textured background were retained to ensure quick brand recognition. The icons were removed, and the grids were made more prominent to reinforce the "build" concept. Additionally, an AI-inspired graphic element was superimposed over a 3D Snowflake emblem and zoomed-in to give the design a bolder and energetic look & feel. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/5303dfb8-6da0-4b9c-bd67-d93c88e89f2f/Registration-Page-grey.png Work - Make it stand out Registration Landing Page https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/47e4eec1-573a-408e-a63b-32b605ffc872/Playbook.png Work - Make it stand out Playbook https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/2db05b2f-707b-4c77-870b-158c3a721271/Northstar-event.png Work - Make it stand out Event Backwall https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/5254d7af-a491-42c7-a4da-7a3e9f84d57b/Northstar-thumbnail.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/eee92949-de2c-4ea7-ad04-afbdb2f3a268/LP+%2B+email.png Work - Make it stand out Email and Registration Landing Page https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/240b7aad-8246-4295-9699-eca322395e44/Northstar-Coursear.png Work - Make it stand out Coursera Page Headers and Tiles https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/ea22ad56-89ed-480c-982b-32d826a8229e/Northstar+Badges+01.png Work - Make it stand out Workshop Badges https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/d62b813c-3683-4c4b-8290-27fdb56bf4e7/Portfolio-social.png Work - Make it stand out Social Postings https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/bf80bfc6-e1f0-4dbc-b1ac-b3cdbfb0e290/Northstar+Swag.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/41a5866b-18e7-4625-8816-34ebd99f00db/DevDay+banners.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/f5f85438-6eb3-4e97-b603-0ce357637943/Builder+Video+Loops+Slides.jpg Work - Make it stand out Builders Hub slides for the video loop https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/f422bd65-4ef2-47c6-90d0-7c4f0a958355/Summit+banners.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/2ba74b32-148f-4a3d-816b-49fd51472bc5/Sno-Summit24-3.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/fccbec2c-3e3e-4a91-a6dd-67656f2ea266/DCS24_Stats.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/63ebb364-1d1f-4bf4-a575-0893e46b407c/Sno-Summit24-4.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/f297a52b-3c8b-4f12-bcfd-0496ed8ee69c/Housekeeping+Video+Loops+Slides.jpg Work - Make it stand out Housekeeping slides for the video loop https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/746aee5a-dbbd-47ac-94e4-e45787ca6656/DCS24_water-bottle_03-updated.png Work - Make it stand out Water bottle https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/83547287-bfc8-4e39-a2da-e69e836fc260/Sno-Summit24-2.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/0c505231-92c5-4fbf-9ecf-c0b9aeaf692c/Sno-Summit24-5.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1581205785226-1NC6LYXOQA2J9373QF83/VideoCollab_thumbnail.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1609091146243-J2XQ7NAGGVW9MCFS6CH3/Blog_HP-thumbnail.jpg Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1609765602225-O0STV63FVL6KB4DZUYFV/BLOK-ProdFamily.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1609765641939-2QN0S396N0SIYBRZOZP2/OMPB-thumbnail.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1732319865708-9E7HM73NJC7NB72X7648/API-IDC_Thumbnail.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1733253115723-D46N6IV1C4FX33N08S7B/BUILD24+thumbnail.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1733255171007-P4ZUUUJGYJ92NVVZ8GR2/conf21+key+art+globe.png Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1735928237044-PA87029V43AQ3WDN9S2B/WikiRedesign_Thumbnail.jpg Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1741986412391-AYC8D5TGBXNZMJSYECBH/Snowflake+Summit+thumbnail.jpg Work https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1741987380360-K5AHRGSBZIX0TW9ON70G/Northstar-thumbnail.png Work https://www.francilu.com/logi-package-refresh daily 0.75 2024-11-19 https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1534133235962-IV57RPPMAQLYGB1Y58YU/Internal-Testing.jpg Logitech Package System Refresh We worked with the Consumer Insight team to create mock-ups for the qualitative testing to finalize on one design options to test against the control design. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1532435387825-62X1U5MSVKUBRZBB6IUV/Uplift-brief2b.jpg Logitech Package System Refresh https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1534205256239-9NZFYZAQE52AQGSEZ9W1/C%26P_Pkg_Before%2BAfter.jpg Logitech Package System Refresh The final refresh design of the packages met the business objective to facilitate upsell and increase the average selling price within the product category and helped consumers to better understand the product’s usage cases while maintaining the brand block in the retail environment. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1534133265728-JHI0UG1Y58DSPXBDFTDH/External-Testing.jpg Logitech Package System Refresh We worked with a moderator to do the in-store testing of the new design at the OfficeMax store over 3 days with 12 participants. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1532435482258-O53ECSUUM30OR4K8PE8J/Explorations.jpg Logitech Package System Refresh I lead three other designers to explore many evolutionary design options and presented to our business partners. Top three options were selected to test against current design for the internal testing. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1534200192765-9G3KQMCLU6DTXRDF0PUZ/Uplift_Design-Direction.jpg Logitech Package System Refresh This is the selected design that performed the best at the testing in meeting the business objective. The design solution for the mice packages was to create a black band on the top to easily differentiate from the lower tier products and use the number of icons to facilitate up-sell. That visual design was extended to the keyboard packages for consistency in facilitating up-sell and lifestyle photos were added to the higher tier products that require additional explanation to promote better use case understanding. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1532435959538-15GY4X3C4SE47O79E4ID/Uplift+pkgs.jpg Logitech Package System Refresh https://www.francilu.com/ab-brand-refresh daily 0.75 2024-11-21 https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1536502266504-C8ILX2W5RL2AIYEI2DT1/Toolkit-product-photo.jpg Applied Biosystems Brand Refresh https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1532437204795-N0YX4SFM4BFUOLARTTBD/Toolkit-color.jpg Applied Biosystems Brand Refresh https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1533333514698-AZG620BIK650FCN0721K/Toolkit-cvrs2.jpg Applied Biosystems Brand Refresh https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1536502932340-AA73I5OPKWIJ6BPTN67H/color+photo.jpg Applied Biosystems Brand Refresh https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1533333685336-ZJPPX7NRA35JFWJY4A3B/Promo-2.jpg Applied Biosystems Brand Refresh https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1533331615335-X50ERWD922TDX4US1PO0/AB_Brand_Intro.jpg Applied Biosystems Brand Refresh https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1536501997213-N2JZM0378B47KMNHH1IM/image-asset.jpeg Applied Biosystems Brand Refresh https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1536501332212-7064HLG5MIFVPR7677SQ/Ads2.jpg Applied Biosystems Brand Refresh https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1533334242077-48P9UDRT5C92PSTDNLK2/Toolkit-combo.jpg Applied Biosystems Brand Refresh https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1577809539826-GPNHAH0T7B3D6M1LVXKK/AB-Rebrand-thumbnail2.png Applied Biosystems Brand Refresh https://www.francilu.com/play-collection daily 0.75 2024-12-07 https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1609934218869-892GHUX43GR931IN01X0/PlayCollection_Monkey.jpg Logitech PLAY Collection https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1609934193557-WK18CAYQXI6TSUKX71D8/PlayCollection.jpg Logitech PLAY Collection https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1532439605172-EOBF7NH6CCB7P5SUWRBG/animal+mice+PKG.jpg Logitech PLAY Collection When the packages placed together, they help create the complete ‘Play” story. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1609934238324-TEKG9JPA2FNRQBAP7BIQ/PlayCollection_PR3.png Logitech PLAY Collection https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1609936995392-0YK0GX2LBN7HGM12W5I5/PlayCollection_Posters.jpg Logitech PLAY Collection The illustration with the product brings each character to life. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1609938073838-CTBB66RS1T9T54IEHR2O/PlayCollection_POS.jpg Logitech PLAY Collection The “Play” collection packages along with other mice design pattern packages were sold as a Color Collection in the retail stores. The illustration on the POS Header were used as an extension to of the “Play” story. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1609934274910-ABCHVVWNB24YTVMW0QHT/PlayCollection_Fox.jpg Logitech PLAY Collection https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1536170392058-F5YMD7PSZNYEUKTJQTKZ/Play-intro.jpg Logitech PLAY Collection https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1536159067040-DDALLXCNWB669G42A9MJ/Play-thumbnail.jpg Logitech PLAY Collection https://www.francilu.com/about daily 0.75 2019-04-17 https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1535984341440-UPEI0I5F48RPV926EPKX/AboutMe-collage.jpg About https://www.francilu.com/new-page-3 daily 0.75 2019-06-03 https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1533601911388-4VCS7CEO4HEE3HALE3KJ/AB-Innov-pages2.jpg Innovations Redesign https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1532438811309-DOIFFNYEMSLYMY6MM7MT/Innovation-insides2.jpg Innovations Redesign https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1532438842601-MT5MVX621R9FVOQOQKRQ/image-asset.jpeg Innovations Redesign https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1532438827903-TGEMUAB9AJDFTJNFY3XE/image-asset.jpeg Innovations Redesign https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1533601868479-0W4P16KZ5DLFSA7OGITA/AB-Innov-pages1.jpg Innovations Redesign https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1532438744459-T5RQD6T7DX4OMNLOF4OP/Innovation-front.jpg Innovations Redesign https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1532438800041-6RFTTANRSK8G1MRN4SKV/image-asset.jpeg Innovations Redesign https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1533601844623-PTKBKY395AH9Z5CZPO84/AB-Innov_laptop.jpg Innovations Redesign https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1536157765874-WJGK0RJZUMHV4O69V2U9/AB-Innov_laptop-thumbnai2l.jpg Innovations Redesign https://www.francilu.com/axis-website-redesign daily 0.75 2019-04-14 https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1536690143926-DF5ROTC0ZLZAVXOES48Q/AXIS_About.jpg AXIS Website Redesign https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1553891294867-ERUTVCOUEC4Z5TN0IEEV/AXIS_webpage_laptop4.png AXIS Website Redesign https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1536690187134-3AW18RZW8V27141BCNDD/AXIS_Education.jpg AXIS Website Redesign https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1536689999898-AJ78RKY6T0XHFGMBA2NT/AXIS_HP2.jpg AXIS Website Redesign https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1536768277478-TDLJYMWOMMVANE0ZKVCH/AXIS_webpage_laptop-thmbnail.jpg AXIS Website Redesign https://www.francilu.com/ads daily 0.75 2024-12-23 https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1579750186529-5SWKTPAOWUFS79WUFKVK/Ads-3.png Advertisements I created a holiday visual theme to help promote the product’s Auto-Reply that customers can use during the holiday to automate and customize their message and not have to worry about losing customers. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1579750424268-XIYEYO2ACD26OFUSEF7P/Ads-4.png Advertisements I created a thematic visual on the Thanksgiving holiday for holiday wishes to the customers. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1609166642739-U2C73WEB8RFD91QUYRNH/image-asset.jpeg Advertisements I worked with the copywriter on an ad campaign to promote the brand as solution providers in various genotyping applications. The headline is simple and to the point, the images are engaging and emotive, and differentiate from other typical biotech company’s “product-oriented” imageries. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1582679599372-KJ8XXG6Y37BBCT8WPAPM/Ads-2B.png Advertisements These are push notifications and in-app ads during Easter and March Madness to promote additional minutes users can earn during that time period it’s sent out. I worked with the copywriter and found images that are emotive, engaging, and thematic to the event to catch the viewer’s attention. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1579750363053-SUPO9LG4HWIQQQDHO9LD/Ads-5.png Advertisements I art directed the photoshoot and image rendering for these various in-situ scenarios of the product, and this is one example of how the images were used to help promote the product launch. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1609167354899-PNEJCK2OMC21UJ0BXJF9/Blok+Ads.jpg Advertisements The ad campaign had one launched when the product is introduced (on the left) and then a follow up ad (on the right). The goal was to focus on the product’s drop protection story with the corner impact that’s is the most prevalent. Then follow up with another ad that more focused on the target audience, young families, of how the product can protect their iPad from their kid’s carelessness. I created the design and art directed the product and lifestyle photoshoot. https://www.francilu.com/lifestyle-photography daily 0.75 2024-12-23 https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1559530874211-4F53O5HZU7UXQTGGOU4B/SlimCombo-3b.png Lifestyle Photography https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1559528685697-IERO4NCFPORZ9RP6IWJY/BLOK-1b.png Lifestyle Photography https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1559530842179-46R3Y1TWVDJ14ABJNQGC/SlimCombo-4b.png Lifestyle Photography https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1559528732438-5G9W7ZNOBFKSJABG1Z5P/BLOK-6.png Lifestyle Photography https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1559530742163-4F0L9JPHYRCCICP9KYNE/SlimCombo-1b.png Lifestyle Photography https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1559530765936-S0DXBV4ZISR4M1CZOWP6/image-asset.png Lifestyle Photography https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1559531128872-46C5JQU12JAEGFVGY44M/SlimCombo-5b.png Lifestyle Photography https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1559528709586-DOYDWWGORFMBSE4TU735/BLOK-2b.png Lifestyle Photography https://www.francilu.com/email daily 0.75 2024-12-23 https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1610993520286-56ZT0PSGBAF3FMREAHR7/AffiliatesPage-portfolio.jpg Landing pages https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1610993580751-7T7Z33J3374CSREC5ZEI/SHIFT+summit-portfolio.jpg Landing pages https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1610993549233-V48Z1P43J8C96A1TB3CF/SidelinePro_web_portfolio.jpg Landing pages https://www.francilu.com/about-1 daily 0.75 2021-01-08 https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1575086791352-I1KZCIMJUNHOVBF0MUXG/AboutMe-collage.jpg About https://www.francilu.com/emails-1 daily 0.75 2024-12-23 https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1559183187351-O9OQ32XQTP1HHJGVVUY0/Email-portfolio2.png Emails https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1559183081568-GI1NCZ0188O6I0IL1GC8/Email-portfolio.png Emails https://www.francilu.com/branding daily 0.75 2024-12-10 https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/74ac5165-9ffb-4218-862f-02abb3faec3a/API-IDC_Branding+Campaign-overview.png Logo Design - Make it stand out The ask was to create an identity and branding kit to help generate awareness and engagement within IDC’s Asia Pacific Island community. The concept is a flower connecting to the API theme and a technology graphic to tie back to the Data Center technology. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1578721048067-CJLP2KM5JIKGZDXCYX0F/TechTalk.png Logo Design Tech Talks — This is the logo for the talk series where people come to present and hear ideas among data scientists in the Infrastructure group. The concept is using the light bulb to convey the variety of big ideas. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/dd2fb5d9-6c95-4557-b85f-90bb22a13c73/Portfolio-Hi5.png Logo Design - Make it stand out Hi5 is a software that Meta’s data centers use for installation and insight into the different types of servers installed. There is a main logo representing the software and four different logos for each sub-category. The initial implementation was a sticker and software branding. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/c2d2b9f1-30e1-467b-ab31-7cff9433e460/Portfolio-ICM.png Logo Design Infrastructure Construction Management —The design thinking is to use a building graphic seen in construction for the symbol and inspiration from the shape of the construction bar for the type style. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1609940156436-JKQPYZZT0700DBNOLY0N/WISE_Branding.jpg Logo Design Women In Silicon Engineering — The concept of the logo is to visually represent the silicon in a way that’s relatable and engaging, using the gradient to give the feel of the shiny reflection of silicon under the light. The font style helps to give a hard and soft feel to the brand personality, representing the engineering technology and the women in the field. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/c8c851f6-d520-46c6-b1e9-f8e12829d187/Falcon.png Logo Design FALCON —The Falcon symbol represents the ability to “flyover” and oversee the various teams within the program. The geometric style of the symbol and typography gives the program a “solid” & “multi-faceted” feel. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1733798700298-LE47RQH7F7A5L2QHSE22/Logo-Thumbnail+image.png Logo Design https://www.francilu.com/lean-soe-branding daily 0.75 2024-11-19 https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1609910491051-9X5RGO6UDP91EJFAHLV0/5+Phases.jpg SOE LEAN Branding These images and icons are the design language for the LEAN brand, and they represent the five phases of the career journey within the organization. They are an extension of the warm look and feel of the brand. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1607298758498-VLOICXW2SOBP3ZRWV8JG/LEAN-3.png SOE LEAN Branding The t-shirt graphic helps to promote the love people could come to develop for the program’s brand. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1609073944722-BJ134H3O474PGNSF6NIT/LEAN-Sticker.jpg SOE LEAN Branding A stickers was proposed because stickers are very popular at Facebook and would provide high visibility of the brand. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1609912286396-K98GQK5O3OK66O2Y1IDE/Top.jpg SOE LEAN Branding https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1609073305571-UZ7GAT70WIZ778SZJRKN/LEAN-1B.png SOE LEAN Branding Posters around the office to promote and remind people of the program with program’s branding elements. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1609912782125-94BWBTGS6JK8BFEQWGUP/Logo%2BColor.png SOE LEAN Branding The KonTikiJF Aloha font is chosen for the logotype because of the rounded corners combined with the straight lines, and the unique “A” shape adds a subtle unique feel to the logo. The red color represents empowerment, and the overall warm tone helps to exude the warmth and caring aspect of the brand. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1609945145209-KB07HVTAZPY1TDV26BBN/Wiki.jpg SOE LEAN Branding Wiki is LEAN’s main touchpoint to connect with the target audience. The design strategy is to use the image and the logo to help strengthen the brand, make sure it’s easy to navigate within the site and make the content easy to glance and consume. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1608249244182-IXC4LOY5IAK635I8L1HK/LEAN-Thumbnail.png SOE LEAN Branding https://www.francilu.com/new-page-1 daily 0.75 2024-12-07 https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1611030451965-GV2G9FLLVW1SX4E4AC6S/PR_Channels.jpg SIDELINE PROJECT REACH LAUNCH CAMPAIGN https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1611012746854-73E15MLI60UWXP67CMD1/image-asset.gif SIDELINE PROJECT REACH LAUNCH CAMPAIGN https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1611007497731-OYBBKXJV8F2PH83KBV24/PR_Header2.png SIDELINE PROJECT REACH LAUNCH CAMPAIGN https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1611011416567-N4BP6F1ADNWVE8FGQ63W/PR_animation_storyboard.png SIDELINE PROJECT REACH LAUNCH CAMPAIGN Storyboarding for the UI animation https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1610340339902-VVCMFRRMR7EGC1Z9GLGJ/PR-DesignExplore.png SIDELINE PROJECT REACH LAUNCH CAMPAIGN Design exploration of the in-app ad to introduce the theme “Project Reach” and the “S” graphic as the consistent brand visual for the launch campaign https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1611010646802-43BUEJNTNKWW2JY2K05K/Sideline+Pro+Page.jpg SIDELINE PROJECT REACH LAUNCH CAMPAIGN The product page highlights the 3 main features, price list, and the additional features to inform and engage to help with conversion. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1611009965463-HH7DM7C48A0MLV2A9B8U/PR-2-4phases.jpg SIDELINE PROJECT REACH LAUNCH CAMPAIGN These are the final images for each of the launch dates as episodes. 1. The introduction of the product. 2. Showing a wireframe as one of the sneak peek to what we’re building. 3. Testing our hypothesis of how the new feature ideas resonated with the small business owners we talked to. 4. Launch of the new feature “Quick Actions”. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1610592872643-KECSWY5SG7SJJDJQSF5V/PR_thumbnail.jpg SIDELINE PROJECT REACH LAUNCH CAMPAIGN https://www.francilu.com/meta-net-zero-branding daily 0.75 2024-11-24 https://www.francilu.com/snowflake-accelerate-promotional-campaign daily 0.75 2024-12-07 https://www.francilu.com/meta-shift-virtual-event daily 0.75 2024-12-28 https://www.francilu.com/logo-design daily 0.75 2025-03-06 https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/dd2fb5d9-6c95-4557-b85f-90bb22a13c73/Portfolio-Hi5.png Logo Design - Make it stand out Hi5 is a software that Meta’s data centers use for installation and insight into the different types of servers installed. There is a main logo representing the software and four different logos for each sub-category. The initial implementation was a sticker and software branding. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/c8c851f6-d520-46c6-b1e9-f8e12829d187/Falcon.png Logo Design FALCON —The Falcon symbol represents the ability to “flyover” and oversee the various teams within the program. The geometric style of the symbol and typography gives the program a “solid” & “multi-faceted” feel. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1578721048067-CJLP2KM5JIKGZDXCYX0F/TechTalk.png Logo Design Tech Talks — This is the logo for the talk series where people come to present and hear ideas among data scientists in the Infrastructure group. The concept is using the light bulb to convey the variety of big ideas. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/c2d2b9f1-30e1-467b-ab31-7cff9433e460/Portfolio-ICM.png Logo Design Infrastructure Construction Management —The design thinking is to use a building graphic seen in construction for the symbol and inspiration from the shape of the construction bar for the type style. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1609940156436-JKQPYZZT0700DBNOLY0N/WISE_Branding.jpg Logo Design Women In Silicon Engineering — The concept of the logo is to visually represent the silicon in a way that’s relatable and engaging, using the gradient to give the feel of the shiny reflection of silicon under the light. The font style helps to give a hard and soft feel to the brand personality, representing the engineering technology and the women in the field. https://images.squarespace-cdn.com/content/v1/5b3660f27e3c3aa92498f4d1/1733798700298-LE47RQH7F7A5L2QHSE22/Logo-Thumbnail+image.png Logo Design