LOGITECH "PLAY" COLLECTION
Logitech’s "Play" collection was part of Logitech’s business strategy, to create a set of thematic collections mice during the back to school shopping time to generate sales.
The Color, Material and Fabric designer created the character on the mice first, and then I created the illustration for the launch campaign to help exude the playfulness feel and to bring each character to life in the various applications.
The sale performance surpassed the business’s expectation and significantly increased the sale over the previous year by ~20% in the North America region.
My Role: Illustration & Design
Posters
The illustration with the product brings each character to life.
Packaging
When the packages placed together, they help create the complete ‘Play” story.
Point Of Sales
The “Play” collection packages along with other mice design pattern packages were sold as a Color Collection in the retail stores. The illustration on the POS Header were used as an extension to of the “Play” story.
PR and Marketing Photography
Leverage the established illustration to continue the “Play” story of each character and bring them to life in the usage context that’s delightful and engaging to the target audience. The origamis are an extension of the playfulness feel and match the geometric shapes within the character illustration style.
