SIDELINE “PROJECT REACH” LAUNCH CAMPAIGN
“Project Reach” was the code name of a launch campaign for a new Sideline product that lets small business owners create promotions using text messages (SMS), and customer management and text reminder tools.
I worked closely with the copywriter on all the launch deliverables: social and in-app ads, SMS/PUSH, Blog, landing page design, and storyboard for the UI animation. My role was to create the design concepts for all those deliverables, present them to the stakeholders, produce the final assets, and work with the animator to create the UI animation.
My Role: Senior Graphic Designer
Design exploration of the in-app ad to introduce the theme “Project Reach” and the “S” graphic as the consistent brand visual for the launch campaign
These are the final images for each of the launch dates as episodes. 1. The introduction of the product. 2. Showing a wireframe as one of the sneak peek to what we’re building. 3. Testing our hypothesis of how the new feature ideas resonated with the small business owners we talked to. 4. Launch of the new feature “Quick Actions”.
Project Reach Launch Marketing Channels
Product Landing Page
The product page highlights the 3 main features, price list, and the additional features to inform and engage to help with conversion.
UI Animation
Storyboarding for the UI animation
