BLOCK LIFESTYLE PHOTOGRAPHY
The goal was to create lifestyle photos to connect with the target audience, young families, and communicate the products’ drop protection story. The photo style also had to match the new rebrand personality, simple, youthful, and vibrant.
My role was to create the proposed shots to make sure it helped tell the different angles of the product story and get sign-off from the stakeholder. Then work with the photo producer and photographer on props and styling, selection of models and location, and art direction on set.
Role: Art Direction for Photography
SLIM COMBO LIFESTYLE PHOTOGRAPHY
The goal was to art direct and create lifestyle photos that showed those 4 different product usages in various environments and make sure the photos expressed Logitech’s brand personality.
My role was to propose a variety of scenarios to show the different product usage modes in-situ that would be used across all the marketing materials. Once the stakeholder approves the proposal, I would work with the photo producer and photographer on props and styling, selection of models and location, and art direction on set.
Role: Art Direction for Photography
