LOGO DESIGN
The ask was to create an identity and branding kit to help generate awareness and engagement within IDC’s Asia Pacific Island community. The concept is a flower connecting to the API theme and a technology graphic to tie back to the Data Center technology.
Tech Talks — This is the logo for the talk series where people come to present and hear ideas among data scientists in the Infrastructure group. The concept is using the light bulb to convey the variety of big ideas.
Infrastructure Construction Management —The design thinking is to use a building graphic seen in construction for the symbol and inspiration from the shape of the construction bar for the type style.
Women In Silicon Engineering — The concept of the logo is to visually represent the silicon in a way that’s relatable and engaging, using the gradient to give the feel of the shiny reflection of silicon under the light. The font style helps to give a hard and soft feel to the brand personality, representing the engineering technology and the women in the field.
Hi5 is a software that Meta’s data centers use for installation and insight into the different types of servers installed. There is a main logo representing the software and four different logos for each sub-category. The initial implementation was a sticker and software branding.
FALCON —The Falcon symbol represents the ability to “flyover” and oversee the various teams within the program. The geometric style of the symbol and typography gives the program a “solid” & “multi-faceted” feel.