The main objective for web site redesign was to update the overall look to match the new brand (created by another designer) that is modern and vibrant. The secondary objective was to make it easier for users to find the performance productions and the educational programs.

I leveraged the evocative photography and the brand’s vibrant color scheme against the white background to maintain and enhance the brand personality for the site. The simplified and focused top navigation, the more readable content and the improved usability to the site were the three main improvement to the site, and the client was happy with the improvement and felt that the redesign would bring more traffic and better user experience to the site.

My Role: Visual Designer (volunteer)