ADVERTISEMENTS
Sideline is a mobile product that can upgrade people’s phones with tools to help run their business. Below are a couple of social ads I created during my time at the company.
I created a holiday visual theme to help promote the product’s Auto-Reply that customers can use during the holiday to automate and customize their message and not have to worry about losing customers.
I created a thematic visual on the Thanksgiving holiday for holiday wishes to the customers.
Textfree is a mobile product that provides free phone service with limited length of time and make its revenue through advertisement. The company sends out special promotions from time to time offering free minutes to promote product usage.
These are push notifications and in-app ads during Easter and March Madness to promote additional minutes users can earn during that time period it’s sent out. I worked with the copywriter and found images that are emotive, engaging, and thematic to the event to catch the viewer’s attention.
Logitech is a company that sells computer accessories, remotes, speakers, and smart-home devices. Below are a few of the online ads I helped created for some of Logitech’s iPad accessory products.
I art directed the photoshoot and image rendering for these various in-situ scenarios of the product, and this is one example of how the images were used to help promote the product launch.
The ad campaign had one launched when the product is introduced (on the left) and then a follow up ad (on the right). The goal was to focus on the product’s drop protection story with the corner impact that’s is the most prevalent. Then follow up with another ad that more focused on the target audience, young families, of how the product can protect their iPad from their kid’s carelessness. I created the design and art directed the product and lifestyle photoshoot.
Applied Biosystems is a biotech company that focused on integrated systems for genetic analysis, which include computerized machines and the consumables used within them.
I worked with the copywriter on an ad campaign to promote the brand as solution providers in various genotyping applications. The headline is simple and to the point, the images are engaging and emotive, and differentiate from other typical biotech company’s “product-oriented” imageries.